They seem to have it fully planned out to send out a group of people to Mars by he year 2023, which if you think about it, isn't all that far away. They'll start out by sending a group of four people to "colonize" the planet, then every two years they'll send another four more people.
A co-founder said: "By sending a new crew every two years, Mars will have a real, growing settlement of humans -- who would not like to follow that major event in human history?"
Personally, I wouldn't. And to me, that statement seems to actually mean: "There must be at least four people willing to go..."
The mission itself will provide us with invaluable scientific and social knowledge that will be accessible to everyone, not just an elite select few.
So... would you move to Mars? You know... for science?