Thursday, June 2, 2011

Memory "tricks" - what we think we know and what's really happening...

John's post about the invisibile gorilla reminded me to post the video about the "door" examples in which someone initiates a conversation with a subject/bystander and then is switched out in the middle - does the subject notice that he or she is now speaking with a different person?

Check out this video by "psychological magician" Derren Brown who demonstrates examples of "change blindness" or the Person-swap experiment.

Another example is given on the page John listed (the invisible gorilla.com) under the heading "The original "door" study" .

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