Thursday, May 8, 2008

You walk wrong

I mentioned this New York magazine article briefly at the start of class but it might be an interesting article to many of you and it does tie in to human physiology and biomechanics.

For a scientific analysis of whether those fancy athletic shoes are worth it here's a nice study 'Hazard of deceptive advertising of athletic footwear' that you still see cited although it doesn't seem to have dented the expensive athletic shoe market much, or stopped their deceptive advertising.

'This study tested the hypothesis that deceptive advertising creates a false sense of security with users of expensive athletic shoes, inducing attenuation of impact moderating behaviour, increased impact, and injury.'

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